✦
✦
The content intelligence platform

Know exactly what to make next.

ContentIQ reads every post you and your competitors publish, finds the patterns that actually move reach, and hands you your next post — scored, scripted, ready to film. You don't have to be a “content person.” You just have to want to grow.

✓ No card required ✓ We'll email you the moment we open
Trained on
10,000+ winners
ContentIQ READING
Your last 30 days
what worked? ???
1.2K▲
840▼
3.1K▲
512▼
96?
2.4K▲
? Post daily?
? Reels or carousels?
? Why did this flop?
? Best time to post?
✦ This week's move · read for you

Do 3 more carousels — they're beating your Reels 2⁠-⁠to⁠-⁠1 on saves.

ContentIQ read all 30 days and found the one move that actually moves reach — no more guessing.

Start with this one HOOK 92 ▲
"The editing myth that's quietly killing your reach"
Open in Studio → Save
Built for everyone who posts to grow
Creators·Business owners·Agencies·Content teams
One platform · every step

Content isn't a guessing game.
It runs on patterns.

The best hooks, the retention, the storytelling — they follow patterns the top creators run on repeat. ContentIQ is trained on those patterns, then checks every call against your own numbers. Proof, not hunches. And it all lives in one place — research, ideas, scripting, strategy, reporting — instead of scattered across a dozen tabs, remembered and getting sharper every month you post.

Understand what happened

Every post broken down — the hook, the format, the timing — so you know why it worked, not just that it did.

See what's working out there

Track the creators and competitors in your space, save the standouts, and let ContentIQ reverse-engineer what's spreading.

Make the next one, faster

Script it in Studio with AI that's studied your own winners — then export a filming-ready doc and a report in a click.

Inside the app · the workflow

One loop, start to post.

Every tool is a step in the same pipeline — understand what's working, decide your next move, create it, and prove it worked. Each hands its output straight to the next. Here's the whole loop, in order.

Understand · Your Posts

See exactly why every post won or flopped.

ContentIQ reads every post against your own average — not vanity numbers — and writes a plain-English breakdown: the hook, the pacing, where it lost people, the call-to-action. Plus the one change that would've moved the result.

Plain-English breakdown Vs. your average Where it lost people
Your Posts LIVE WALKTHROUGH
Bring in your content

Connect your Instagram and ContentIQ scrapes every post — then breaks down any one you choose.

Connect Instagram & scrape
Scraping your account…
Your Posts
24 scraped · by reach
0:09
"My office has a jacuzzi"
2,4381.35×
50 viral videos, 4 patterns
18.2K4.1×
Post daily, get zero clients
7,9102.2×
The 4-part hook framework
4,1200.9×
Behind the workflow BTS
1,5400.5×
Client results carousel
5,1001.2×
"My office has a jacuzzi"
REEL · 0:09·SUN PM
2,438
VIEWS · 1.35×
Diagnosis Breakdown Rewrite What's next
Diagnosis

The hook stopped scrolls — views hit 1.35× baseline. But saves, comments and shares all underdelivered. The open loop gave viewers nothing to do. One fix: architect a comment loop to convert the curiosity.

MetricBelow ← median → above×
VIEWS
1.35×
SAVES
0.6×
SHARES
0×
Breakdown
HOOK · 0:00–0:03
"My office has a jacuzzi" — a status flex that reads as a pattern interrupt. Overperformed by 2.4× on 3-second retention.
CAPTION
No CTA, no question. The caption left the loop open — viewers had nothing to reply to, which starved comments.
TIMING
Sunday PM — your second-best slot. Reach was fine; the drop-off was structural, not scheduling.
Attract
Nurture
Convert
Entertain
Rewrite
How I'd rewrite it

Keep the hook. Add a comment loop so the curiosity converts.

New CTA · 0:07
"Comment JACUZZI and I'll send the full setup list."
Why
Turns passive curiosity into a reply — the signal that lifts saves and reach on your account.
What's next
1
Rerun this hook with a comment-bait CTA
Your comment loops pull 3× the replies
2
Make 3 more status-flex pattern interrupts
Your strongest hook family this month
3
Retire the BTS format
0.5× median — your weakest this month
✦ Turn move 1 into a script
Understand · Research

Study what's winning in your space.

Add the creators and competitors you want to learn from and ContentIQ scrapes their posts like your own. Sort by most-viewed to see what's actually landing, open the full breakdown of any video, then let it rewrite that idea in your voice — and send it straight to Studio to script.

Track any creator Sort by most-viewed Rewrite in your voice
Research LIVE WALKTHROUGH
Research
CompetitorsSaved posts
Creators you're inspired by — scraped and analyzed like your own.
TG
The Glow Edit
@theglowedit · skincare
142K
FOLLOWERS
88K
AVG VIEWS
SC
Skin Coach Mia
@skincoachmia · skincare
96K
FOLLOWERS
61K
AVG VIEWS
DL
Derm Lab
@thedermlab · skincare
210K
FOLLOWERS
104K
AVG VIEWS
+
Add a creator
← TG
The Glow Edit
@theglowedit · 240 posts · scraped 2d ago
88 posts
Most recent
REEL6.2×
The SPF myth
540KVIEWS
REEL3.1×
3 serums to skip
271KVIEWS
REEL1.4×
My AM routine
124KVIEWS
REEL
Ingredient check
98KVIEWS
REEL
Retinol 101
77KVIEWS
REEL
Cleanser tier list
52KVIEWS
The SPF myth that's aging you faster
@theglowedit·REEL · 0:22
540K
6.2× THEIR MEDIAN
Why it worked Rewrite for you
Why it worked

Opens by attacking a belief the audience trusts — "you're wearing SPF wrong." That contradiction is the whole engine: it earned 4× the saves of their average post as people tagged friends to settle the debate.

HOOK · 0:00–0:03
"You've been told to reapply SPF every 2 hours. That's the myth." — instant pattern interrupt.
STRUCTURE
Myth → why it's wrong → the actual rule → one-line payoff. Tight 22-second arc, no filler.
Rewrite for your brand
Same structure, your voice

Keeps the myth-busting arc — reframed to Vela's ingredient-honest tone.

Your hook · 0:00
"Your 10-step routine is why your skin's freaking out. Here's the 3 that matter."
Why it fits you
Same contradiction engine, aimed at over-routines — the objection your audience actually has.
Add to Studio Save
Understand · Winning Posts

The patterns behind what's winning.

Your biggest hits and your competitors', ranked by how far they beat the average and broken down into a playbook you can repeat. Every winner traced back to the hook, format and trigger that carried it — so you can run the pattern before everyone else catches on.

Ranked by reach You vs. your space
Winning Posts

Winning Posts

8 of your posts broke past 2× your median this window. Here's what they share.

Updated today · 8 winners from 47 posts
All time90d
AllReels
Winning posts
8
≥ 2× your median
Median lift
3.4×
vs your baseline
Top format
Reel
3.9× static reach
Winning hook
Outcome-led
in 5 of 8
✦ Biggest lever
Your saves-per-view on systems content is 3× your median.

Saves are your growth engine — and systems is the only theme where you consistently earn them. A weekly teardown series would compound the one thing already working.

Why they win · patterns across winners
Outcome-led hooks
63%

5 of 8 winners open with a concrete result — not the process.

Reels carry reach
78%

Reels average 3.9× the reach of your static posts, every winner.

Systems = save engine
71%

Systems posts earn 2.4× the saves of any other topic you cover.

Sunday afternoon
52%

Winners cluster Sun 2–5pm — 1.4× median reach for the same post.

Top performers · ranked by lift vs your baseline
1
IG
The 3-step system that lands clients
REEL · Apr 24
128K
VIEWS
5.2×
2
IG
Systems beat location every time
REEL · Apr 12
96K
VIEWS
4.1×
3
IG
I built a bot that clips every creator
REEL · May 14
74K
VIEWS
3.6×
4
FB
Why your content feels repetitive
REEL · May 1
61K
VIEWS
3.0×
12 winners · 4 tracked creators
All time90d
AllReels
Tracked winners
12
across 4 creators
Median lift
4.3×
vs their baselines
Top format
Reel
11 of 12 winners
Shared move
On-screen payoff
you skip this
✦ Biggest gap
They close every hook with a payoff — you tease and stop.

Across 12 winners, 100% resolve the curiosity on-screen and 75% add a keyword CTA. Your reach already matches theirs at the hook — the gap is the second half.

Why they win · patterns across winners
Hook pays off on-screen
92%

They resolve the open loop inside the video — you leave it in the caption.

Big-number authority
58%

"I analyzed 1,000 hooks" framing borrows instant credibility.

Comment-keyword CTAs
75%

"Comment WORD for the template" builds a DM list every post.

Faster cut rhythm
66%

A cut every ~1.8s vs your ~3.4s keeps retention higher for longer.

Top performers · ranked by lift vs their baselines
1
FB
Why your hook dies at 3 seconds
@growthlab · 1w
2.1M
VIEWS
6.0×
2
IG
The offer slide that books calls
@growthlab · 2d
1.4M
VIEWS
4.1×
3
FB
I analyzed 1,000 viral hooks
@thatcreative · 3w
2.1M
VIEWS
3.9×
4
IG
How we systemized a month of content
@editwithme · 5d
840K
VIEWS
2.4×
IQ Debrief
Reading your last 30 days…
IQ Debrief
Today, 9:12 AM · 48 posts · 8 winners · last 30 days
High confidence
Plain English Strategist
When you challenge something people believe, they save your video twice as often.
Account phase Doubling phase
Formats ranked by save rate · vs your median
Challenging a common belief
4.8%
2.1×
Showing how your system works
3.6%
1.6×
Reacting to someone's video
2.7%
1.2×
Behind-the-scenes / day-in-life
1.6%
0.7×
2.0× — the line a format crosses to earn a double-down.
Do these 3 things next
In priority order
1
Double down Highest-impact move

Your three most-saved videos this month all open by pushing back on something people believe. People save these to come back to — usually right before they reach out to work with you. But only 4 of your 48 videos do this.

→
Make 3 videos this week that start by challenging a common belief — pull it from something you hear on client calls.
CC
412K · 2.4× saves
"Content casino" · Mar 2
PC
96K · 2.0× saves
"No clients" · Feb 18
Ready-to-film hook
"Everyone tells you to post every day. That's exactly why you're not getting clients."
Add to Studio →
2 Open a gap

You run an agency doing 20M views/mo — but almost none of your videos teach how you do it, and people save "how it works" far more than reactions.

Ready-to-film hook
"I broke down 50 viral videos to find the 4 things every one had in common."
3 Fix a leak

Your reaction videos underperform because the credit goes to the clip you're reacting to, not you. They're about a fifth of what you post.

Ready-to-film hook
"This has 4M views. Here's the one thing they got right — and what I'd do differently."
Stop doing this

Day-in-the-life saves at less than half your average and rarely leads anyone to work with you — it's quietly pulling your whole account down. Pause it for 30 days and put that time into the contrarian hooks that are working.

Decide · IQ Debrief

Your data, read for you — on demand.

Whenever you want a read, ContentIQ turns your numbers into one clear plan that ends with three concrete moves — ranked, each with a ready-to-film hook. No dashboards to decode. Just what's working, what to stop, and what to do next.

3 concrete moves Reads every post Run it anytime
Strategy Chat LIVE WALKTHROUGH
Let's talk strategy

I've read every tab — your posts, winners and competitors. Ask me anything about your brand or what to post next.

Positioning
Growth's been flat for 2 months — what should I change?
What to post
Give me 3 hook angles from my best month.
Growth's been flat for 2 months — what should I actually change?
Your problem isn't volume — it's your hook angle.
You post 5× a week, but 80% of your Reels open with a tip. The three that broke out this quarter all opened by challenging a belief — and drove 4× the saves. You're rewarded for a point of view, not more tips.
Lead with a stance, not a tip. That's your unlock.
Make it actionable
Series: "5 skincare 'rules' quietly wrecking your skin"
Belief-challenging hook · your top save-driver
Studio
Update profile · Positioning
Helpful skincare tips
→
The myth-busting esthetician
Update
Go to Studio to write these
Ask your strategist anything…
Strategy & ideation · not scripting. Create report from this
Decide · Strategy Chat

A strategist who's already read everything you have.

Think out loud about your brand, your positioning, what to post next. It's read every tab — your posts, your winners, your competitors — so it answers with your data, not generic advice. Land on an angle and send it straight to Studio to script, or save it to your brand profile so every future suggestion remembers it.

Reads every tab Ideate → Studio Remembers your brand
Studio LIVE WALKTHROUGH
Studio
Ideas Docs
Turn ideas into scripts you can film — with AI at every step.
The 3-second test every Reel has to pass before you post.
FROM YOUR WINNERS · saved
nurture →
I broke down 50 viral videos to find the 4 things they shared.
GENERATED · not saved
attract →
You post daily and get zero clients — here's why, in 45 seconds.
FROM STRATEGY CHAT · saved
convert →
The 3-second test
Viral DNA · The content casino
The 3-second test Untitled script +New script
B i H2 H3 Draft with ContentIQ
Start writing your script — or ask ContentIQ to draft it from the idea and its source video. This is your space: freeform notes, a full script, a rough hook — whatever you need.
Drafting from “The content casino”…
Hook
Most Reels are dead on arrival — they lose the viewer in the first three seconds. Here's the one test every video of mine has to pass before it goes out.
Body
There's a single question that decides it: in that first beat, does the video make a promise the viewer actually wants kept? If it doesn't, nothing after it matters. Let me show you three first-frames that passed — and two that didn't.
CTA
Steal the checklist I run every draft through. Comment "TEST" and I'll send it straight to you.
Empty draft0:20 runtime96% brand match
Develop with AI
Grounded in this
The content casino
Contrarian hook · 9.4× median reach
Every hook and rewrite stays true to why this one worked.
Draft the full script from this idea.
Done — full script written straight into the page, carrying the casino post's contrarian structure. Want me to tighten the hook or punch up the CTA? ✦
Ask ContentIQ anything…
Idea ✕
The 3-second test every Reel has to pass before you post.
◆ Why this works
Your best posts all earn attention in the first beat.
Hook-led posts save 2.4× your median.
AI actions
Score this ideaRate it before scripting
Refine ideaTell ContentIQ what to adjust
Open in Doc →Develop this in a full document
Choose a document
+New documentStart fresh, seeded with this idea
7×4 method explainerDraft · updated May 22
Create · Studio

A blank page — with a strategist beside it.

A real writing surface, like a doc, not a chat box. Start from a blank page and build the whole script with AI that's studied storytelling and knows what's worked for you. Ask it to draft from an idea, rewrite the hook, tighten the ending — then keep editing in your own words. Every new script opens on its own fresh page you can jump between.

Build with AI Sounds like you A page per script
Deliver · Reports

Prove it worked. Show the receipts.

Turn a month of ContentIQ data into a polished report in one click — every number linked to the post it came from. Send a strategy sign-off to lock a plan before you shoot, or a monthly recap that shows exactly what to double down on and what to change — for a client, a partner, or just your own scorecard. Fully editable, on your brand, export to PDF, Word or Google Docs.

Strategy sign-off Monthly recap Editable Every number sourced
Reports LIVE WALKTHROUGH
VS
Vela Skincare
Monthly recap · March 2026
Monthly recap Strategy sign-off
Executive summary click to edit

A strong month — reach up 38% on the back of your myth-busting Reels. Saves are the story: the formats that challenge a belief are converting curiosity into follows.

Month at a glance · vs previous
Reach
418K
▲ 38%
from 303K
Saves
9,240
▲ 61%
from 5.7K
New follows
2,110
▲ 22%
from 1.7K
Top format
Myth-busting
2.1× saves
What's working
Challenging a common belief → double down. It's your save engine this month.
What slipped
Behind-the-scenes at 0.7× median → pause & pivot that time into hooks.
The plan · Q2 click to edit

For Q2 we lean into what the data already proved: belief-challenging hooks drive saves, and saves lead your follows. Here's the plan — three principles, mapped to the funnel.

The strategy
Open every Reel by challenging a belief your audience holds — the format saving at 2.1× median.
Ship one "how our system works" post a week to convert the saves into inbound.
Retire day-in-the-life — reallocate that slot, it's dragging the account.
Funnel mix · attract · nurture · convert
50% Attract30% Nurture20% Convert
On brand · every number linked
Export ▾
PDF
Word (.docx)
Google Docs
And back to the top

Every post you ship becomes new data. ContentIQ reads it, updates what it knows about your brand, and the loop starts again — sharper every cycle.

"But I've already trained my ChatGPT…"

A chatbot remembers your prompt. ContentIQ runs on your data.

You've pasted a transcript into Claude before. Maybe a few numbers, too. It helped — but that was a flow you ran by hand, and it forgot all of it by morning. A chatbot is only ever as good as what you feed it and how well you've trained it — and most people don't have the time or the content chops to get there. ContentIQ pulls the numbers, transcribes the videos, and learns your brand itself — then gets sharper with every post you publish.

💬
A trained ChatGPT / Claude
Remembers your prompt. Nothing else.
✕Can't see your numbers — you'd pull every metric and paste them in by hand, every time.
✕Can't watch your competitors — you'd transcribe each of their videos and feed them in yourself.
✕Only as sharp as you can train it — and most people don't have the time or content chops.
✕Forgets the moment you close the tab — it never learns what actually worked for you.
✕One more thing you have to run — the transcript, the numbers, the prompt, all on you.
ContentIQ
Built on your data from day one.
✓Connects to your account and reads every post against your own average — automatically.
✓Scrapes and transcribes the creators you follow, then decodes why they won.
✓Comes trained on proven storytelling frameworks — no prompt engineering required.
✓Gets smarter with every post you publish — your data compounds into better calls.
✓Does it all in one place — pulls, transcribes, analyzes and scripts, so you just create.
What a chatbot can't say
"Your carousels get saved 2.3× more when slide 1 asks a question slide 2 won't answer."
Grounded in your history
"This hook mirrors your 4.2M-view post — same contradiction structure, fresh topic."
Every step of the way

From "what do I post?" to filming-ready.

01
Build your profile

Your voice, goals, audience, offer and competitors become the foundation for everything ContentIQ generates.

02
Find what works

It analyzes your posts and your competitors', surfaces the outliers, and breaks down exactly why they hit.

03
Create in Studio

Take your strategy straight into the pipeline — idea to scripted, scored, and export-ready brief.

04
Report & repeat

Export a polished report, post, and let the next Debrief tell you what to do again.

Who it's for

If you post to grow, it's for you.

Creators

Building a personal brand. Stop staring at a blank screen — turn what already worked into your next post, in minutes.

Business owners

Running a business, not a content studio. You don't have to become a creator — describe what you do, and ContentIQ hands you the posts to make, backed by what's actually working in your market.

Agencies

Managing client accounts. One workspace per brand, batch your scripts, and send branded reports that make you look brilliant.

Content teams

Studios and in-house teams working from one shared brain — analysis, strategy and scripts in one place.

✦

"We went from basically invisible to over a thousand followers in a month — four of our videos just took off. I'm a contractor, not a content guy. ContentIQ told me what to film, and it worked."

Killer Contractors
Client · home-services brand
✦
✦
ContentIQ

Stop guessing what to post.
Start knowing.

ContentIQ reads your data, finds what's actually working, and hands you the next move with a script to match — so every post is backed by proof, not a hunch. And it gets sharper every week you use it.

✓ You're on the list — we'll email you the moment we open.
Questions

The things people ask first.

A chatbot only knows what you paste in — and forgets it by tomorrow. ContentIQ connects to your account, reads every post against your own benchmarks, scrapes the creators you follow, and stays current on what's winning in your space. It's the data a chatbot can't reach, working for you every day.

Instagram and Facebook today, with TikTok and long-form like YouTube coming soon. You connect an account, ContentIQ scrapes your posts — and any competitors you add — and the analysis runs automatically.

Not at all. If you can describe what you do, ContentIQ handles the patterns, the structure and the scripting. It's built for creators, business owners and total beginners just as much as for seasoned strategists.

Yes. Each brand lives in its own workspace — its own voice, goals, competitors and reports — so an agency can run every client cleanly side by side, and a solo creator gets one focused home for their own brand.

You grant read-only access so ContentIQ can pull your posts and metrics. It never posts on your behalf, and you can disconnect an account at any time from settings.

ContentIQ is in early access right now. Join the waitlist and we'll bring you in as we open spots — or book a walkthrough for a live tour of exactly what it pulls from your content and how the loop works.